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BIAS – Your expert in IT and POS solutions
BIAS is a supplier and importer of specialized IT equipment, providing hardware solutions tailored to various needs for points of sale, showrooms, industrial businesses, and events.
We offer a wide range of products, including:
- Industrial Touch PCs
- Interactive Touch Kiosks
- Self-service Touch Kiosks
- Queue Management Touch Kiosks with Built-in Printer
- Touch and Non-touch Totems
- Interactive Screens and Boards
- Touch Cash Registers and Accessories
- Wall-mounted Price Checkers for Stores
"Satisfying our clients through a high-quality professional relationship, dedicated after-sales service, and excellent value for money."
We are constantly open to exploring new partnership opportunities, convinced of the many synergies between our activities.
OUR TEAM
MZID FAIEZ
FOUNDER AND MANAGER
TRABELSI KHALED
TECHNICAL MANAGER
HADDAR TAREK
TECHNICAL AGENT
MEZGHANNI DALINDA
SALES TEAM LEADER
KHARRAT SOUFIENE
RESEARCH AND DEVELOPMENT
BOUKHRIS RIM
FINANCIAL MANAGER
ALLOUCHE OMAR
TECHNICAL SALES
Vision and Professional Strategy
As a provider of digitization equipment, STE BIAS is committed to supporting your company in its digital transformation through a wide range of reliable and high-quality products. Whatever your industry, we provide innovative solutions to optimize your operations and help you remain competitive in a constantly evolving environment.
Our vision is based on building strong and lasting B2B partnerships founded on trust and collaboration. We target diverse sectors, both in Tunisia and internationally, across Africa and beyond, with a clear objective: to support digitization and process optimization in multiple industries.
Our Areas of Expertise:
- Software Development: Creating solutions for points of sale (POS), ERP, and other business applications tailored to your specific needs.
- Startups and Innovative Ideas: Supporting new companies with customized software solutions to foster their growth.
- Industrial Automation: Implementing automation systems to increase productivity and improve the efficiency of industrial processes.
- Industrial Sector: Providing advanced technological solutions to meet the requirements of the industrial sector.
- Education Sector: Developing digital tools and educational solutions to modernize educational institutions.
- Financial and Hospitality Sector: Supporting banks, insurance companies, and hotels with innovative technologies to optimize their services.
- Event Management: Providing advanced technologies for the organization and management of events, ensuring a smooth and successful experience.
After-Sales Service and Warranty
At STE Bias, our after-sales service represents a true commitment to our clients, far beyond a simple signed document or a warranty card. We are convinced that the success of a professional relationship relies on total commitment and constant proximity with our clients and partners.
That is why we provide them with a highly qualified and trained technical team, dedicated to offering responsive and high-quality after-sales service. We ensure fast and efficient support, thus guaranteeing customer satisfaction and the optimal functioning of our products under any circumstances.
Our References in Tunisia
Our solutions are used by several renowned establishments such as:
- El Badira Hotel in Hammamet Nord
- Hotels in Djerba and Sousse
- Resellers across the Tunisian territory: Tunis, Nabeul, Hammamet, Sousse, Sfax, Djerba, Mahdia, Monastir, Gabès, Kasserine, etc.
International Presence
ZONERICH touch cash registers are sold in more than 100 countries across 5 continents, through a network of over 500 partners, with more than 2.3 million units distributed each year.
Some International References:
- China Tobacco – Avon Cosmetics Poland
- Supermarkets: Mall, Mopark, Carrefour
- Finance: CPIC, Bank of China, Agricultural Bank of China
- Post and Logistics: Express, China Post, Olympia, Verifone, China Mobile
Timeline
ASTER INFORMATIQUE (Poulina Group)
Technical Manager – ASTER Sfax Branch from 1991 to 1994 & In 1995 Joined the ASTER Tunis Menzeh 9 Headquarters
• Assembled computers of the AUVA and BRETT brands.
• Established strong professional relationships to ensure customer satisfaction and uphold the company’s commitments.
• Placed technical expertise and customer service at the core of responsibilities.
Creation of the company BIAS
The birth of a new activity in the IT field.
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Constant commitment to professional relationships, after-sales service, and the satisfaction of clients and partners.
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Strong communication and interaction to ensure tangible results.
Development and Growth of BIAS
- Consulting, sales, and after-sales service for a wide range of IT and office equipment.
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Conducting audits and project follow-up for clients and partners.
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Specialization in custom-built computers tailored to the specific needs of students, professionals, and industrial companies.
Expansion of Services
- Extension of consulting, sales, and after-sales services in IT and office equipment.
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Implementation of IT solutions for individuals and businesses, including agreements with financial institutions (BTS and BIAT for consumer credit).
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Network cabling, installation of surveillance cameras, and alarm systems.
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Execution of consulting and follow-up projects in various fields.
Digitalization and Innovation
- Strategic redirection of the company towards digitalization and technological innovation solutions.
- Specialization in touchscreen cash registers and digitalization equipment, with exclusive partnerships in Tunisia:
- ZBM (ZONERICH BUSINESS MACHINE)
- ELZAB
- SENKE
- SOONMARK
- SCANMORE
- SINOSECU
- Development of innovative products:
- Industrial touchscreen PCs
- Self-service kiosks
- Interactive kiosks
- Other digitalization solutions
Core Values of BIAS
- High-Quality Professional Relationships: Priority given to building strong and trustworthy relationships.
- Outstanding After-Sales Service: Commitment to providing continuous and reliable support.
- Variety and Availability of Products: A wide range of products to meet clients’ diverse needs.
- Responsiveness to Client Requests: Dedication to responsiveness and adaptation to customer needs.
Philosophy
Success is built on clear objectives, patience, sacrifices, and sincere professional relationships. Honesty and integrity are the keys to success.
TRUSTED - US
